Unit 5
convey information/ electricity
to advertise computers
put an advertisement in the newspaper
take… into consideration
given/considering (that)考虑到…
taking everything into consideration/
all things considered 就各方面而言
charge sb. money for sth.
in charge of/ in the charge of
take charge of
be a great loss to
make a loss of $20,000
suffer great losses/ reduce their losses
at a loss茫然,不知所措
blame sb. for sth./ blame sth. on sb.
be to blame for 该受谴责
hand in hand/ face to face/ side by side/
should to shoulder/ mouth to mouth/
arm in arm
react to the news in different ways
in a variety of ways
be annoyed with sb./ at sth.
a piece of annoying news
accuse him of murder
get the message across
appeal to everyone to protect the environment
appeal to customers’ emotions
profit sb. a lot
get quick profits from trees
increase a company’s profits
figure out his meaning
keep an eye on = watch carefully
keep an eye out for注意，警惕
catch one’s eye醒目，令人瞩目
a middle school attached to a famous university
be attached to= be fond of
attach oneself to the group of climbers
make sense/ make no /little sense…
make sense of (understand) his words
point out to him his mistakes
point to a house far away
point at his nose
at a discount打折扣
make a list of advantages and disadvantages
lose weight减肥 put on weight
make notes of what they say
respond to his suggestion对…有反应
be broadcast on TV/ over(on)the radio/
be posted on the internet/ in newspapers
a highly developed industry
go hand in hand with the development of advertising
make informed choices
make a choice
keep him informed
be well-informed消息灵通的
inform sb. of sth.告知某人某事
good quality products
high-quality famous-brand products优质名牌
one the one hand… on the other (hand)
some product
a certain product/ a (certain) Mr. Brown
certain products
associate the product with the customers’ needs
get the message across传播信息
increase product sales
cause an increase in production
choose among all the available products
在所有可行的产品中选择
make a decision
make the right decision
allow customers to compare prices and quality
allow smoking/ be allowed to smoke
promote a product促销
make people aware of government policies使人们知晓政府政策
make its programs known to the public
spread knowledge
change attitudes to/toward sb.(sth.)
take an attitude to/ toward(s) 采取态度
take a critical attitude towards advertisement对广告采取批判态度
that is, that is to say也就是说，插入语
find the right product at the best price
以最优惠的价格找到最合适的产品
distinguish between fiction and facts区辨真伪
protect oneself from false advertisements
9 out of/ 10 people十人中有九人
be broadcast live被现场直播
a live concert一场现场直播音乐会
be decorated with装饰有
draw their own conclusions作出他们自己的结论/推论
differ from ordinary language
last for a long time
start/begin with a question
end up(sth) with …以…结束
end in disaster/failure以灾难/失败告终
with/for the purpose of attracting the readers’ attention
be usually presented in an interesting way
a series of advertisements
took some photos of sb./ sth.
by the side of the road
in the early/ middle/ late1960s
be about to sell its latest cars
at the last moment在最后关头，及时
in the context在上下文
remind me of my childhood使…想起
remind me to phone home提醒…做
enter sb/ oneself for an examination报名参加考试
apply for (entrance to)a college报考大学
take a deep breath作深呼吸
help sb. feel relaxed有助于放松
be introduced to customers
attract as many customers as possible
collect as much information as possible about the project
hold a meeting/ in the first few meetings
think up an idea想出主意
buy space in newspapers
buy time on TV
provide detailed information
spend more time reading newspapers
reach very large audiences触及很大的听众群
be similar to
an advertising firm/department广告公司/部门 advertised products广告产品
send in questions and comments to the company寄给公司问题和评价
change depending on your interests and habits依据你的兴趣和习惯而变化
keep track of跟踪
make laws/ rules制定法律/规章制度
surf the internet上网
come across an old friend of mine
as part of the film
try the ad out in a small part of the country在小范围试验广告
be used throughout the country
be responsible for creating serious social problems对造成严重的社会问题负责
take an active part in the group work
plan for sth.
make a plan/ plans for
in the future (in time yet to come) 在将来
in future(from now on)以后，今后