Unit 5 Getting the message
1. take …into consideration 考虑某事物 2 compare…with… 把…与……比较(对比)
3 protect…from… 防护…而不受 4.complain about 对某人与某物抱怨
5.in charge of… 负责;处于控制或支配的地位 6.hand in hand 手拉手;密切关联的
7.with the development of 随着……发展 8.on the other hand 另一方面
9.get… across 传播或为人理解 10. .attach to 系;贴;固定;附着
11.appeal to 呼吁;上诉;投合(兴趣或心愿) 12.arm … with用…做准备;备有
13.make sb. aware of 使人明白;觉察;意识到 14 start with 以…开始
15.keep an eye out for 留心或注意到某人、某事物 16.at the right time 在恰当的时候
17.point out to (向某人)指出;使注意 18.make sense 有意义;有道理;讲得通
19 with the purpose of 以…为目的 20.accuse…of… 指责;控告
21 be to blame 应受责备 22 react to对…作出反应
23 associate … with ..与…有联系 ,参与 , 与…交往 24 make a profit out of 从…获取利益
25 distinguish between A and B / distinguish from A and B 26 make informed choices 做出知情的选择
区别A 和B
Convey vt.1.) 运送,搬运,转运[(+from/to)]
Passengers are conveyed by bus to the air terminal. 用公共汽车载送旅客前往航空站。
2.) 传播(声音等) A wire conveys an electric current. 电线传导电流。
3.) 传达,传递,表达[(+to)][+(that)][+wh-]
I found it hard to convey my feelings in words. 我觉得难以用言语表达我的感情。
4.) 转让(财产等)[(+to)] The old farmer conveyed his farm to his son. 老农夫将其农场转让给儿子。
Advertise vt.1.) 为...做广告;为...宣传
If you want to sell your product you must advertise it. 如果你要推销自己的产品,你就必须做广告。
2.) 公布;通知
He advertised them of his decision to withdraw from the election. 他告知他们自己要退出选举的决定。
vi. 做(登)广告,作宣传[(+for)]
The company is advertising for typists in the newspapers. 那家公司在报纸上登广告征聘打字员。
blame vt.1.) 责备,指责[(+on/for)] He blamed you for the neglect of duty. 他责备你玩忽职守。
2.) 把...归咎(于);归因于[(+on/onto)] Don’t blame the failure on him, but on me. 别把失败归咎于他，该怪我。
n.[U] 1.） 责备,指责[(+for)] I am ready to take the blame for the mistake. 我准备承担这一错误的责任。
2.） 责任[(+for)]
The judge put/ laid the blame for the accident on the driver of the car. 法官把事故归罪于小轿车司机。
react vi. 1.) 作出反应,反应[(+to)] How did she react to the news? 她对这个消息反应如何?
2.) 影响,起作用[(+on/upon)] The two react upon each other. 这两者互相影响。
3.) 抗拒,反抗[(+against)] Children tend to react against their parents by going against their wishes.
孩子们通常以违背父母的意愿来反抗他们。
4.) 起反作用,回过来起作用[(+on/upon)] Unkindness often reacts on the unkind person. 恶人往往有恶报。
vt. 使起(化学)反应;使发生相互作用[(+with)]
We make superphosphate by reacting rock phosphate with sulphuric acid.
我们使磷酸盐岩同硫酸发生化学反应制造过磷酸钙。
annoy vt.1.) 惹恼,使生气;使烦恼[(+by/at/with)]
His mother was annoyed with him for being so rude to their neighbors.
他母亲因为他对邻居如此粗暴无礼而生他的气。
2.) 打搅,困扰 These flies are annoying me. 这些苍蝇一直在打搅我。
vi. 令人讨厌(或不快)
accuse vt. 1.) 指控,控告[(+of)] She accused him of stealing her watch. 她控告他偷她的表。
2.) 指责,把...归咎(于) Man often accuses nature for his own misfortunes. 人类常把自己的不幸归咎于天。
Associate vt. 1.) 联想,把...联想在一起[+with]
They associate turkey with Thanksgiving. 他们把火鸡和感恩节联系在一起。
2.) 使联合,使结合[+with] 3.) 使有联系 [+with] I didn't want to be associated with it at all.
我根本不想与这事有牵连。
vi. 结交,交往[+with] He associates with all sorts of people. 他与各种各样的人交往。
get across 传播，使...被理解
He found it difficult to get his idea across to them. 他发现他难以使他们了解他的想法。
appeal vi. 1.) 呼吁,恳求[(+to/for)][+to-v] He appealed to me for help. 他向我求援。
2. )诉诸,求助[(+to)] We will appeal to a great variety of sources of information. 我们将求助于多种资料来源。
3.) 有吸引力,迎合爱好[W][(+to)] The idea appealed to Mary. 这主意正合玛丽的心意。
4.) 【律】上诉[(+to/against)]
He appealed against the five-year sentence he had been given. 他对被判五年徒刑提出上诉。
vt. 【美】将...上诉,对...上诉 He appealed his case to a higher court. 他向上一级法院申诉。
n. 1. 呼吁,请求[C][U][(+to/for)]
He made one last appeal to his father to forgive him. 他最后一次恳求父亲宽恕他。
2. 吸引力,感染力[U]
These subjects have lost their appeal for most students. 对多数学生来说,这些学科已经失去了吸引力。
figure n.[C] 1.) 外形;体形;人影 I saw a figure in the darkness. 我看到暗处有一个人影。
2.) 体态;风姿 She has an attractive figure. 她有迷人的曲线。
3.) 人物;名人 He has become a figure known to everyone. 他已成了一个知名人物。
4.) 数字 Where did you get those figures? 你从哪儿得到那些数字的?
5.) 数量;金额;价格 His work now commands huge figures. 他的作品现在值大价钱。
6.) 图表;图解;插图
Our textbook has many figures to help explain the lessons. 我们的教科书有许多图表帮助解释课文。
7.) 画像;塑像
vt. 1.) 计算 Please help me to figure out my income tax. 请帮我算一下我的所得税。
2.) 认为,以为;估计[Y][+(that)];料到 How do you figure that? 你如何料到的?
Profit n. 1.) 利润,盈利;收益,红利[C][U]
He made a profit of fifty thousand US dollars on his house. 他卖掉房子获利五万美元。
2.) 利益,益处;得益[U] We gained a lot of profit from your advice. 我们从你的建议中获益匪浅。
vt. 有益于 Telling lies won't profit you. 撒谎对你无益。
vi.1.) 有益,有利
2.) 得益,获益[(+by/from)] He learned to profit by his mistakes. 他学会了从自己的错误中获益。
attach vt. 1.) 装上,贴上,系上[(+to)] He'll attach the label to your luggage. 他会把标签系在你的行李上。
2.) 使依附;使附属[(+to)]This hospital is attached to the medical college nearby. 这个医院附属附近的那所医学院。
3.) (与oneself连用)使参加;使附着[(+to)] He attached himself to the expedition. 他参加了那个探险队。
4.) 把...归于[(+to)] How can you attach the blame for this accident to the taxi-driver?
你怎么能把这次事故的责任归于出租车司机呢?
vi. 1.) 附属;附加[(+to)]
2.) 归属[(+to)] The blame for this accident attaches to the man who drove under the influence.
这起事故的责任应由酒后开车的那个人承担。
3.) 伴随[(+to)] Those are advantages that attach to the profession. 那些都是从事该职业的种种有利条件。
discount n.[C][U] 折扣;打折扣
We give a special discount of 10 per cent for cash. 如用现金购买,我们给予九折优待。
vt. 1.) 将...打折扣;将商品打去...折扣
That store discounts all its slow-selling goods. 那家商店削价出售所有滞销货。
2.) 不全相信;怀疑地看待 You must discount much of what he says. 他说的好些话,你必须打个折扣听。
vi. 打折扣出售商品 Many stores do not discount at all. 许多商店出售商品一概不打折扣。
make sense 有意义;有道理；讲得通 This sentence doesn't make sense. 这句子毫无意义。
It makes sense to take care of your health. 好好照顾自己是有道理的
重要句子理解
1. Advertising is a highly developed industry. 广告业是一项高度发达的工业。
2. The development of radio, television and other media has gone hand in hand with the development of advertising.
收音机、电视及别的媒体广告与广告的发展齐头并进。
3. On the other hand ,critics sometimes accuse companies of using ads to mislead us by making us believe that a certain product is better than it really is or that we will be happier if we buy the product.
另一方面，批评者有时指责公司滥用广告误导我们，让我们相信某种产品比实际要好或购买它会令人更加愉快等等。
4. By introducing a brand name to potential customers , and by associating the product with the customer’s needs, companies are able to influence the choices customers make.
通过介绍一个品牌给有潜力的顾客，并且通过把顾客的需求和产品联系起来，公司就能影响顾客做的选择。
5. Customers see so many ads every day that advertisers must work hard to get their message across.
顾客每天都看那么多广告，因此广告人应努力工作使他们信息传播开来。
6. It has been proven again and again that frequent advertising increases product sales.
事实已经一次次地证明经常做广告增加了产品的销售量。
7. Armed with facts and figures ,customers are better able to deal with the often powerful arguments given by a salesman or saleswoman.
用这些事实和数字武装头脑，顾客就能更好地处理那些由销售员做出的有力辩论。
8. Not all ads are used to promote a product or to increase a company’s profits.
并非所有的广告都被用来推动产品的销量，或增加公司的利润。
9. It is not always easy to spot a bad ad, but there are a few things we can look out for .
来曝光一个坏的广告并不是一件容易的事，但有几件事是我们应该注意的。
10. There is no clear evidence to show just how well ads work, but they are important to both companies and consumers. 没有明显的证据来证明广告起的作用多么好，但是他们对公司和顾客都很重要。
11. Does the meaning of the word remind you of something that you know or have done?
这个单词的意思使你想起你知道的或做过的一些事吗？
12. A similar trick is used in so-called “bait-and-switch ” , that is the customers is shown one product (the bait) and then given another. 另一种类似的诡计是所谓的“钓饵-偷梁换柱”的广告，也就是消费者所见的
是一种产品（钓饵），而实际买到的却是另一种产品。
13. A good as often uses words to which people attach positive meanings.
好广告总是能使用能引起人们正面联想的词语。
Exercises
1应受责备 2 考虑某事物 3负责
4 手拉手;密切关联的 5 传播或为人理解 6系;贴;固定;附着
7呼吁;上诉;投合(兴趣或心愿) 8用…做准备;备有 9使人明白;觉察;意识到
10 有意义;有道理;讲得通 11指责;控告 12对…作出反应
1. 并非每个学生都有一本词典。
2. 请让你的学生理解你的想法。(get …across)
3. 据报道中国又发射了一颗人造地球卫星。
4. 广告公司总是想方设法推销产品。(advertise, promote)
5. 这些不实广告报纸应该受到责备。(be to blame)
6. 广告商一定不能给人留下欺骗性印象。(advertiser, misleading)
7. 她听到我的建议时反应如何？(react)
8. 报纸从所登的广告获取利益。（make a profit out of)
1. The young man is the C. E. O of the company. In other words, he is the company.
A. in the charge of B. in his charge C. in charge of D. under the charge of
2.--Do you know who is to for the accident, Tom or Alice? --Sorry, I don't know.
A. scold B. be blamed C. blame D. criticize
3 The young man thought he was innocent, so he appealed the high court his sentence.
A. up, against B. to, against C. on, about D. to, about
4 . The nuclear problem has __ the government recently.
A. made, to be attacked on B. led, to attacked on C. led, to be attacked on D. made, be attacked on
5 We must do something to the air seriously.
A. stop , polluting B. keep, from being polluted C. prevent , from polluting D. keep, polluting
6 The student kept where he was. A. standing up B. sitting C. seating D. getting up
7 I was told that he the truth. A. kept up B. kept down C. hold back D. kept off
8 All is needed is a supply of oil. A. the thing B. that C. what D. which
9 China has hundreds of islands, is Taiwan.
A. the largest of which B. of which largest C. which the largest D. in which the largest
10 of Canada is covered with snow. A. Many B. Much C. Little D. Few
11 It is required that the work next week.
A. will be B. is C. be D. must be
12 _______has helped to save the drowning child is worth praising.
A. Who B. The one C. Anyone D. Whoever
13 _______caused the accident is still a complete mystery.
A. What B. How C. Where D. When
14 Paul doesn't have to be made . He always works hard.
A. learn B. to learn C. learned D. learning
15 When I came back, I found the house __ and everything
A. was broken ,took away B. broken into , taken away
C. had been broken, taken D. break into, take away
16 The house they __ in the floods must be rebuilt before winter comes.
A. had washed away B. had to wash away
C. had them washed away D. had washed them away
17 Parents are taught to understand important education is to their children's future.
A. that B. how C. such D. so
18 A modern city has been set up in was a wasteland ten years ago.
A. what B. which C. that D. where
19 --Are you satisfied with the result? --Not at all. It couldn't be
A. any better B. any worse C. so bad D. the worst
20 When you finish reading the book, you'll have better understanding of life.
A. a, the B. the, a C./, the D. at/
21 He tried many times to sneak across the border to a neighboring country, each time.
A. having been caught B. unluckily caught C. always being caught D. only to be caught
22 --Who would you rather the office? --Joyce, of course.
A. have cleaned B. get cleaned C. get clean D. have clean
23 You can never imagine what great difficulty we had your house last time.
A. found B. to find C. finding D. for finding
1 be to blame 2take …into consideration 3 in charge of…
4 hand in hand 5 get… across 6 attach to
7 appeal to 8 arm … with 9 make sb. aware of
10 make sense 11 accuse…of… 12 react to
1. Not each student has a dictionary.
2. Please get your idea across to the students.
3. It is reported that China sent up another man-made satellites.
4. Advertising companies always try every means to think up new ways to promote products.
5. Newspapers are to blame for the untruthful ads.
6. Advertisers must not give others misleading impression
7. How did she react to my suggestion when she heard it?
8. Newspapers make a profit out of the advertisements they carry.
1-5 CCBCB 6-10 BCBAB 11-15 CDABB 16-20 ABABD 21-23 DDC