M4 U1 Advertising
Reading 2: Language focus
1. Words
1) persuade vt. 说服; 劝说; 使信服
【回归课文】
An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. (Page 2, line6-7) 广告用文字和图片说服人们购买产品或服务，或相信一种理念。
【经典例句】
(1)I finally persuaded her to go out for a drink with me. 我最后说服了她和我一起出去喝一杯。
(2)How can we persuade him into joining us? 我们怎么才能说服他加入我们呢？
(3)I persuaded him of her honesty. 我说服他，让他相信她的诚实。
【自主归纳】
persuade sb. to do sth 劝服某人干某事（成功地说服了）
= persuade sb. into doing sth
persuade sb. not to do sth劝服某人不要干某事=persuade sb. out of doing sth
persuade sb. of sth 使某人相信某事
【题组训练】
完成句子
(1)Mrs. Green was glad because she _____________ her husband to buy a car.
= Mrs. Green was glad because she ____________ her husband ______ buying a car.
句型转换
(2)There is nothing I can try to persuade you not to go.
= There is nothing I can try to _________ ___________ _______ __________.
2) cure vt. /n. 治愈，治疗；药物；疗法
【回归课文】
This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! (Page 2, line17-18) 这种描述试图诱骗你以为这种牙膏可以治愈口臭，然而它却没有那么说。
【经典例句】
(1)It is possible to cure HIV(治愈艾滋病)．
(2)The doctor cured her of a bad cold(治好了她的重感冒)．
(3)The government is trying to find a good cure for employment. (一种解决失业的好办法)．
【自主归纳】
cure sth. 治愈（某疾病）
cure sb. of … 治愈某人（某疾病）,矫正某人某行为
a cure for … …的治疗或解决方法
【题组训练】
单句改错
(1) Time can cure everyone for his grief(悲痛).
(2) Is there a new cure of H7N9?
翻译句子
父母想办法纠正孩子的坏习惯。
___________________________________________________
3) comment vi. /n. 评论；评价
【回归课文】
The grocery just hopes that when you read the ad, you will feel pleased with the nice comment. (Page 2-3，line22-23) 这家食品杂货店只是希望，当你看到这则广告的时候，会对这种评价感到高兴。
【经典例句】
(1)He made comments on the film after he saw it. 他看完电影后对其大加评论。
(2) He commented that it was an excellent film. 他评论这电影很精彩。
(3) He didn’t comment on what I said. 他对我的话未做评论。
【自主归纳】
make comments on sth. 对…做评论
comment that… 评论…
comment on sth. 对…做评论
【题组训练】
完成句子
(1)Our Chinese teacher asked us to ______________(评论) the article we learnt yesterday.
(2)She was asked about the pay increase but she___________________(不进行评论) .
4) benefit vt. /vi. 使收益；n. 益处
【回归课文】
All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.(Page 3，line38-39) 所有这些广告都旨在造福公众，按照它们所给的建议你通常都能学到很多东西。
【经典例句】
(1) All of these ads are meant to____________________(造福公众/使公众受益).
(2)I have benefited a lot from reading. 阅读使我受益匪浅。
【自主归纳】
benefit sb./sth. 使...受益
benefit from… 得益于…，从…中受益
(3) It is said Yoga is of great benefit to human health.据说瑜伽对人体健康有很大好处。
(4)The money is to be used for the benefit of the poor.这笔钱计划用于济贫（为了穷人的利益）。
【自主归纳】
be of (great) benefit (to sb./sth.) （对…）很有益处
for the benefit of …/for sb.’s benefit 为了…的利益
【题组训练】
句型转换
(1)The new highway will benefit the village people.
→The village people will the new highway.
介词填空
(2)Fresh air is _______ benefit to our health.
(3)Don’t go to any trouble _______ my benefit!
(4) Readers can benefit _______ this book.
5) promote vt. 促销，推销；提升，晋升；促进，推动
【回归课文】
Think about why you should do the things the ad suggests, or buy the product or service the ad promotes. (Page 3，line40-41) 想想你为什么要做广告建议你做的事情，或者为什么要买广告推销的产品或服务。
【题组训练】
写出下列句子中promote的意思
(1)Our teacher has been promoted to headmaster. ________________
(2)Do you have any idea how to promote this product?_____________
(3)The meeting discussed how to promote cooperation between the two countries._______________
2. Phrases
1) be meant to 旨在，目的是
【回归课文】
PSAs are often run for free，and are meant to educate people about health, safety, or any other problem that affects public welfare. (Page 2，line10-11) 公益广告通常是免费投放的，其目的是就健康、安全或任何其他影响公众利益的问题对人们进行教育。
【题组训练】
(1)青奥会旨在用一种独特的方式推广奥运精神。
The Youth Olympic Games ________________ promote the Olympic spirits in a special way.
(2)节假日是用来庆祝一年中重要时刻的日子。
Festivals _____________________ important moments of year.
2) be aware of 意识到，明白，了解
【回归课文】
However, we still must be aware of the skillful methods used in ads to try and sell us things.(Page 2, line14-15) 但是，我们仍然必须对那些用于企图向我们推销产品的广告伎俩保持清醒的认识。
【短语拓展】
be aware of 意识到，明白，了解
make sb. aware of 使某人知道/意识到
【题组训练】
完成句子
(1)I _________________ （没有意识到）how much I loved English.
(2) We must _______________________（让人们意识到）how serious the air pollution is.
3. Other phrases
(1) 免费
(2) 公众福利
(3) 保护……免受……
(4) 虽然，即使
(5) 哄骗某人做某事
(6) 对…感到高兴
(7) 捉弄某人
(8) 上……的当
(9) 过上更好的生活
(10) 涉及；处理
4. Sentence structures
1) Not all adds play tricks on us though. (Page 3，line27) 然而，并不是所有的广告都跟我们玩这类把戏。
部分否定（partial negation）：not与表示全部概念的词all，both，every，always及含有every的合成词everywhere/everybody/everything等连用时，不论not位于这些词的前面还是后面，都构成部分否定（partial negation），常译为“不是一切都…/不总是都…”。
【经典例句】
(1) All that glitters is not gold.
=Not all that glitters is gold. 发亮的东西并不一定是都是金子。
(2)Everyone does not like playing volleyball.
= Not everyone likes playing volleyball.不是每个人都喜欢打排球。
【题组训练】
翻译句子
(1) All of the answers are not right. ___________
(2) None of the answers is right. _____________
(3) Neither of the brothers is here. _______________
(4) Both of the brothers are not here. _______________
完成句子
(1) 并不是所有的孩子都喜欢这部电影。______________ the children like the film.
(2) 这些字我一个也不认识。I ________________ of these words.
2) When it comes to advertisements, we must all use our intelligence and not be a slave to them! (Page 3，line41-42) 谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶！
注意: (1)when it comes to… 中的to是介词，后接名词或者V-ing.
(2) 本句常用一般现在时。
(3) 可置句首或句尾。
【题组训练】
完成句子
(1) 当谈到交朋友，你再怎么小心都不为过。
______________________________, you can’t be too careful.
单项选择：
(2) I am no match for her____________.
A. when come to language B. when comes to language
C. when it comes to language D. when it come to language
5. Summary
persuade sb. to do sth.
cure sb of …
a cure for …
comment on sth.
benefit sb./sth.
benefit from…
be of (great) benefit (to sb./sth.)
for the benefit of …
promote sth.
be meant to
be aware of
make sb. aware of
when it comes to…
for free
public welfare
protect … from …
even if/though
fool sb. into doing sth.
feel pleased with sth.
play tricks on sb.
for free
lead better lives
deal with
6. Translation
当提到虚假广告的时候，很多人想要发表评论，他们会抱怨他们不知道怎样处理这些广告因为并非所有的广告都使我们受益。一些甚至欺骗(cheat)或愚弄(fool)我们，力劝我们对其信以为真(fall for)。现在在这个社会中，我们提倡(promote)诚信(honesty)。即使是这样，许多不诚信(dishonesty)的东西仍然存在(exist)。
________________to false advertisement, many people___________________ them. They will complain that __________________________ these ads because________________________. Some even ______________, trying to_________________________. Now in this society, we_________________. ___________, many ________________________________.
7. Task
8. Homework
Exchange the task with another group and finish it after class.
Review what we have learnt in this period.