Unit One (Module IV)
I. Important words
1. 做广告 2. 广告 3.劝导性的,有说服力的
4. 产品 5. 宣传,推广 6. 教育
7. 福利 8. 知道的,明白的 9.呼吸
10. 顾客 11. 评论,意见 12. 新颖的,最初的
13.全国范围的 14. 活动,运动 15. 犯错误
16. 满意的 17. 想象力 18. 推荐
19. 引人注目的 20. 商业广告 21. 难忘的
22. 时髦的 23. 连续地 24. 实用的,功能的
25. 可买到的 26. 各种各样的 27. 受众
28. 媒介 29. 确定,决定 30.方法,途径
II. Important Phrases
1.对…进行研究 2.向某人提供某物 3.相信一个理念 4.为某物而打算/设计的
5.影响公共利益 6.促销产品 7.意识到,明白 8.声称做过某事
9.对感到自豪 10.上这种花招的当 11.为公众服务 12.过更好的生活
13.广告运动 14.处理,对付 15.通过做某事 16.对某事满意
17.高质量 18.鼓励某人做某事 19.诱惑某人做某事20.(价格)上涨
21.仍然保持一样 22.对某物惊讶 23.对某物厌烦 24.后悔做过某事
25.一次有组织的计划 26.达到特定的受众27.头脑中有明确的目标
28.使某人做某事 29.决定你的受众 30.吸引 31.对…关心/感兴趣 32.传达 33.(数量)达到 34.反复,再三 35.汇集,组装 36.欺骗,捉弄 37.治愈某人某种疾病
1.do some research on/ into 2.provide sb. with sth.=provide sth. for sb. 3.believe in an idea 4.be intended/ meant for/ to do sth. 5.affect public welfare 6.promote a product or service 7.be aware of 8.claim to have done sth.9.be proud of 10.fall for this kind of trick 11.serve the public 12.lead /live better lives 13.advertising campaign 14.deal with 15.by doing sth. 16.be satisfied with 17. be of high quality 18. encourage sb. to do sth. 19.trick sb. into doing sth. 20.go up 21.stay/ remain the same 22.be amazed at 23.be bored with 24.regret doing sth. 25.an organized programme 26.reach a particular audience 27.have a clear goal in mind 28.get sb. to do sth. 29.determine your audience 30.appeal to 31.be concerned with 32.get sth. across 33.up to 34.over and over again/ again and again 35.put sth. together 36.play tricks on 37.cure sb. of sth.
III. Important sentences (Pay attention to the underlined parts)
1. An advertisement tries to encourage people to buy a product or service or believe in an idea.
2. PSAs are often placed for free, and are intended to educate people about health.
3. However, we still must be aware of the methods used in ads.
4. We must not fall for this kind of trick!
5.But they are made to serve the public.
6. PSAs are meant to teach us and help us lead better lives.
7. Since then numerous PSAs have appeared around the country.
8. All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give.
9. An advertiser might be trying to trick customers into buying a product or a service.
10. Are you bored with wearing the same blue jeans every day?
11. An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.
12. In order to determine your audience, you will need to do a little research.
13. It is important to always try to appeal to the way the audience will react.
14. What parts of this issue would they care about or be concerned with?
15. There are lots of different ways to get your message across when you are putting together an ad campaign.
单词拼写
1.Sometimes _________(顾客) can benefit from advertisements.
2.The boss and his employees have _________（分享）in the profits in the past 20 years.
3.I was told that he had made an unpleasant c________ about my speech.
4.Do you have any idea how to p__________ this product?
5.As an advertiser, a person may be very c__________.
6.An advertisement provides information by using p_________ language.
7.The movie is i_________ for adults only.
8.A teacher is a person who e________ his students.
9.My parents were very s__________ with my study.
10. It usually takes great___________(想象力), warmth and patience to do such a dull job.
11. Different people always __________(反应) to the same advertisement in a different way.
12. The dresses are not____________(可得到的) in your size, I am afraid.
13.Don’t play t__________ on the poor old man, for he seems a stranger here.
14. In order to promote a product or a service, businessmen often use different forms of a_____________ on the radio or TV.
15. After the star’s excellent performance on the stage, the a____________ all burst into cheers.
16. Only by working hard can you reach the g________ you have already set.
17. Few people have mastered the a__________ to solve the problem of the matter.
单项选择
1. Bob told me a very strange thing. Last night when he woke up, he found himself ____
on the roadside.
A. lie B. lying C. being laid D. having lain
2. --- How often do you eat out? --- _______, but usually once a week.
A. Have no idea B. It depends C. As usual D. Generally speaking
3. She shouldn’t ____ that gift, for it _____ her sister.
A. accept, belongs to B. accept, is belonged to
C. received, belongs to D. received, is belonging to
4. It was in the small house ____ was built with stones by his father ____ he spent his childhood.
A. which; that B. that; where C. which; which D. that; which
5. While doing shopping, people sometimes can’t help ______into buying something they don’t
really want.
A. persuade B. persuading C. being persuaded D. to be persuaded
6. Nick is looking for another job because he feels that nothing he does _______ his boss.
A. serves B. satisfies C. promises D. supports
7. Tom passed the exam . He didn’t study well for it. The exam ___________ difficult.
A. must have been B. shouldn’t have been
C. can’t have been D. couldn’t be
8. Mr. Thomas, a director from MS Company wants to see you. _________he come in or wait
outside?
A. Will B. Would C. Shall D. Dare
9. You’ll regret _______ this film!
A. not saw B. not to see C. having not seen D. not having seen
10. A _______ customer is _______ who has no complaints.
A. satisfied; people B. satisfying; that C. satisfy; which D. satisfied; one
11. The newly published book, which refers _______ basic English grammar, is _________only
for beginners.
A. as; meant B. for; intended C. to; planned D. to; intended
12. When he was there, he __________ go to that coffee shop at the corner after work every day.
A. would B. should C. had better D. might
13. He left the place, _______never ________back again.
A. determined; to come B. being determined; to come
C. determined; coming D. determining; coming
14. _______is a highly developed twentieth-century industry.
A. Advertisement B. Advertising C. Advertise D. Advertiser
15. The manager recommended he _________ a plane in order to get there in time for the meeting.
A. take B. taking C. to take D. would take
16. Coca Cola is sweet because of the sugar______ in this drink.
A. includes B. is contained C. contained D. included
17. ---I hear that you have written a new book.
---Yes, the book_______ be out in a month or so.
A. can B. should C. dare D. need
18. ---I was waiting for your call last night.
---I meant_________, but I forgot.
A. to telephone B. to have telephoned C. telephoning D. having telephoned
19. I _________ what he’s said because I __________him.
A. believe; believe B. believe in; believe in
C. believe; believe in D. believe in; believe
20. They have decided to show the children around the small town because the brightly colored houses there appeal ________children.
A. to B. for C. against D. with
21. They tricked the pretty girl _________stealing money from the store.
A. into B. to C. with D. against
22.-------You ________part in the party in time.
--------Sorry, I was delayed by the accident.
A. are supposed to take B. have supposed to take
C. are supposed to have taken D. supposed to take
23. I was really anxious about you. You ____ home without a word.
A. mustn't leave B. shouldn't have left
C. couldn't have left D. needn't leave
24. Chinese are very generous when it comes to _______ their children. _______ about the money, parents often send their children to the best schools or even abroad
A. educating; Not caring B. educate; Don’t care
C. educate; Not cared C. educating; Never care
25. –I came by taxi. The driver charged me 60 yuan..
--Really? You___________ by bus.
A. should come B. would have come
C. must have come D. could have come
26. Tom, finish your homework first, or you ___________ watch TV!
A. shan’t B. mustn’t C. needn’t D. may not
Key: I.单词拼写1．customers 2. shared 3. comment 4.promote 5. creative 6. persuasive 7. intended 8. educates 9. satisfied 10. imagination 11. react 12. available
13. tricks 14. advertisements 15. audience 16. goal 17. approach
II.单项选择
1-5 BBAAC 6-10 BCCDD 11-15 DAABA 16-20 CBBCA 21-26 ACBAD A