***要点归纳***
Welcome to the unit & Reading
1. make people aware of the needs of others 让人们知道别人的需要
2. tell the truth
3. do research on advertisements对广告进行研究
4. have some information to share with you
5. encourage people to buy a product
6. believe in an idea
7. to promote a product促销一个产品
8. be intended to educate people / be meant to …旨在教育人们
9. fall for this kind of trick 掉进这种陷阱里
10. play tricks on sb.
11. deal with some social problems
12. commit suicide
13. be smart about 对严佳华很精明
14. warn people against smoking
15. persuade / trick customers into buying a product 说服/诱使人们购买产品
Word Power
1. do market research
2. present the information to the boss
3. be of high quality
4. friendly and enjoyable shopping environment
5. be available to…
Grammar & Task
1. read …over and over again
2. the writer’s unique way of thinking
3. be the same age as…
4. remind him not to forget to take the medicine
5. be bored with
6. go up sharply / by 5% 急剧增长 / 增长5%
7. update the packaging to attract the customers attention 更新包装吸引顾客
8. take photographs continuously for up to 6 hours 连续拍照达6小时
Project
1. for the benefit of the public
2. have a clear goal and in mind
3. get sb to do sth. / get sth.done
4. create the right message for the right people
5. appeal to 迎合； 对 …有吸引力
6. get the message across
7. be concerned with 对…关心（关注或感兴趣）
8. put sth. together 汇集； 组装
9. be particular about 对…挑剔
*** 经典再现***
1. This toy is intended for children aged three.
2. Ninety per cent of the patients can be cured of this disease.
3. He is too smart to fall for this kind of trick.
4. This is the third time Jack has failed the driving test. He is not discouraged , though.
5. This room is not meant to serve as a living room.
6. This programmer appeals especially to young children.
7. I don’t like the way she is dressed.
8. Digital cameras are very popular with customers.
9. Mary cares a lot about her appearance. She follows fashion and pays attention to whatever is popular.
10. To work out exactly how much time young people spend surfing the Internet every week, we gathered information from various sources.
***小试牛刀***
1.The number of the students who enterted their names to take part in the school sports meeting was _______ 300.
A.in B.up to C.surrounded D.beside
2. The student ________forward to going abroad for further study.
A.referred to looks B referred to look
C.refers to look D.referring to look
3._________ it was raining hard then, ______there were a lot of people _______to buy the goods.
A.Though; but; waiting B.Even if; still; waiting
C.Although; as; looking forward D.Even though; but; hoping
4.This cartoon film was specially _________ children under 12 years old.
A.planned for B.intended to C.intended for D.meant to
5.She recommended that everybody______the small town no later than 12 o’clock the next noon.
A.reached B.reach C.should be reached D.be reaching
6.Why was_________you didn’t ask your head teacher for help while in trouble.
A.it B.it that C.there D.that
7.The reason for his absence is__________ he missed the early bus.
A.that B.why C.because D.for
8.Advertising companies are always having to think up new ways to_________products.
A.design B.classify C.promote D.identify
9._________more effectively with others, more and more people equip themselves with a higher education.
A.To compete B.Being competed C.Competing D.Competed
10.Some advertisements, like the environmental protection advertisement_________ to our conscience or our desire to be worthy citizens.
A.adapt B.attach C.appeal D.adjust
11.Your performance in the English contest didn’t reach the required standard,________, you failed to win the prize.
A.after all B.above all C.that is D.at all
12.As she is so _________about her clothes, she spent the whole afternoon searching shop after shop for a blouse.
A.special B.especial C.unusual D.particular
13.---Do the students learn any other languages in your school?
----Yes, more than one__________taught in this school.
A.language is B.languages are C.language be D.language are
14.---Peter, you_______the window quickly, will you?
-----OK! OH! The window______broken.
A.have shut; has B.will shut; has been C.are shuttin;was D.shut; is
15. All possible means been taken to stop the river .
A．have; polluting B．has; polluted
C．have; from being polluted D．has; being polluted
16．Ten minutes earlier， we could have avoided the accident.
A．or B．but C．so D．and
17．Will you the composition to see if there is any misspelling?
A．get through B．go over C．look into D．take up
19．We trust you ; only you can him to give up smoking .
A．suggest B．attract C．advise D．persuade
20．She is in a poor of health, which worries her mother much .
A．position B．situation C．state D．condition
21．-Do you like Nack ?
-Yes , Nack is good, kind, hard --–working and intelligent; , I can’t speak too highly of him .
A．as a result B．in a word C．by the way D．on the contrary
22. Sometimes it was a bit boring to work there because there wasn’t always ______ much to do.
A. such B. that C. more D. very
23. The great success of this programme has been ______ due to the support given by the local businessmen.
A. rather B. very C. quickly D. largely
24．She has set a new record ,that is ,the sales of her latest book ________ 50 million.
A．have reached B．has reached C．are reaching D．had reached
25．-How do you we go to Beijing for our holidays?
-I think we’d better fly there. It’s much more comfortable.
A．insist B．want C．suppose D．suggest
26．The number of people present at the concert was _______than expected .There were many tickets left.
A．much smaller B．much more C．much larger D．many more
27．Scientists say it may be five or six years it is possible to test this medicine on human patients.
A．since B．after C．before D．when
28. -May I look at the menu for a little while? -Of course, , sir.
A. don't worry B. it doesn't matter
C. enjoy yourself D. take your time
（一）重点单词默写
1. 登广告 vt.
2. 产品
3. 服务
4. 促销n. v.
5. 全部的； 完全的
6. 顾客
7. 评论
8. 具有创造性的
9. 社会的
10. 满意的
11. 独一无二的
12. 想象力
13. 选择 n.
14. 推荐
15. 引人注目的
16. 更新
17. 设计
18. 难忘的
19. 时髦的
20. 方便的
21. 可以获得的
22. 特定的；特别的 p___________
23. 观众
24. 反应
（二）重点短语默写
1. 知道；意识到
2. 为孩子们设计的
3. 对广告进行研究
4. 有信息与你分享
5. 欺骗/捉弄某人
6. 掉进这种陷阱里
7. 处理一些问题
8. 自杀
9. 对广告很精明
10. 诱使他购买这个产品
11. 反复朗读课文
12. 作者独特的思维方式
13. 对快餐感到厌倦
14. 增长10%
15. 连续拍照达6小时
16. 心中有明确的目标
17. 对学生很关心
18. 对年轻人有吸引力
19. 为了公众的利益
20. 对衣服挑剔