广告英语与普通英语存在许多差异，而又与人们日常生活密切相关，应用性很强。所以广告类阅读题可以很好地考查学生提取信息、处理信息的能力，也是历年来高考考查的一个热点。2003年高考全国卷就再次出现此类题目。但也正因为广告英语不同于学生平时所学习的普通英语，其文句精练，信息量大，表达方式千变万化，许多学生面对这种题目要么束手无策，要么需要花费大量时间才能完成，都不得要领，所以要加强针对性训练。其实，做这种题目也是有法可循的：先略读题目，再浏览题干，然后带着问题找答案。在阅读时又要特别注意文中以黑体、大写、下划线等方式加以提示的文字，因为这很有可能是文章的核心或至少是一部分内容的概括。下面就是几道此类题目的练习题，同学们不妨试试……
[例1](NMET2001，春招阅读E篇)
HOW TO BOOK
Booking opens for Beckett Shorts on 8 September.
BY TELEPHONE
For credit card(信用卡)bookings. Calls are answered.
BOX OFFICE
01789 295623 9a.m.-8.p.m.(Mon.-Sat.)
0541 541051(24hours,7days,nobookingcharge).
BYFAX
For credit card bookings. Please allow at least 48 hours for reply, if required.
BOX OFFICE
01789 261974 or 01862 387765
BY POST
Please enclose(附上) a cheque or credit card details together with an SAE or add 50p to the total amount(总额) to cover postage. Please send to the Box Office,RST,Stratford-upon-Avon,CV376BB.
Booking opens for all other plays on19 September.
IN PERSON
BOX OFFICE
RST hall, 9:30a.m.-8p.m.(Mon.-Sat.)
(6p.m.when theatres are closed).
OVER SEAS BOOKING
The easiest method of payment is by credit card.
You can also pay by: Eurocheque (up to￡500) you're your card number written on the back.
PAYING FOR YOUR TICKETS
CREDIT CARDS
We accept Visa, Master Card, American Express and Diners Club. Please give the card number, name and address of card holder.
CHEQUES Cheques and postal orders should be payable to:Royal Shakespeare Theatre.
1.In which of the following ways of booking does one probably have to pay extra money?
A.In person. B.By telephone. C.By fax. D.By post.
2.One has to wait for 2 days or longer for a reply if he/she pays.
A.in person B.by telephone C.by fax D.by post
3.What is a useful number to call at 11 a.m. Sunday?
A.01789 295623 B.0541 541051
C.01789 261174 D.01862 387665
解析：本篇旨在考查学生的英语实用能力。标题是如何订票。先大致浏览一下小标题，然后即可看问题，并迅速找到要查找信息的相应位置。
1.问哪一种订票方式可能会有附加费用。答案为D。依据是文中BYPOST项下有or add 50p to the total amount to cover postage(或者是在订票费总额上再加上50便士的邮资)这样一句。
2.问以哪种方式付费必须等两天或更长时间才可以得到答复。答案是C。BYFAX项下有Please allow at least 48 hours for reply, if required.
3.问星期天上午11点可以打哪个电话号码。在第一个BOXOFFICE项下可找到答案B。0541541051(24hours,7days)。另一号码01789295623根据信息9a.m.-8p.m.(Mon-Sat)，星期天不可用。而选项C和D中的号码是FAX号码。所以，正确答案为B项。
[例2]BDU www.chinadaily.com.cn/bdu
CHINA DAILY LAUNCHES
B D U
BUSINESS DAILY UPDATE
Want to keep abreast(赶得上)of the dynamic pulse(有力的脉博)of China's economy?
Get a glance at the most important business activities taking place here every day through Business Daily Update, a service offered by China Daily information via the World Wide Web.
Placed under 10 categories, over 25 news items appear each day with the top three event high lighted all in English Business Daily Update is just a few mouse clicks away.
Subscribe to BDU for an annual fee of US$ 240.E-mail and fax services are also available upon request.
For more information, please contact Business Daily Update:
Tel:(010)64941107,(010)64924488ext.2000;Fax:+86-10-64941125
Email: bdu@chinadaily.com.cn ;
Url:
1.If>www.chinadaily.com.cn/bdu
1.If you get into BDU, you can ____.
A.find out everything in China
B.get the most important business information in the world
C.get the information about the latest business activities taking place in China
D.get all the information in China Daily
2.This ad. Will be very helpful to ____.
A.foreign businesspeople
B.foreign travelers
C.Chinese people
D.China Daily reporters
3.To get the information from BDU everyday, you must____.
A.underst and Chinese
B.know something about the mouse
C.know how to operate a computer
D.howtouseafaxmachine
4.If you have www.chinadaily.com.cn/bdu, you can get in touch with BDU by ____.
A.telephone B.fax C.E-mail D.internet答案及解析：
1.C。由题目下面的"BUSINESSDAILYUPDATE"和文章内容的第二段第一句可知，正确答案为C项。
2.A。由第一自然段中的"...China's economy(中国的经济)"可知，是对外国企业、商人而言的，如果对国内企业，其表达方式为：our country's economy。
3.从第二自然段的Via the World Wide Web(通过万维网)可知，是从计算机上获取信息。因此正确答案是C。
4.D。因为本题题干给出的是网址(http)，所以通过上因特网与BDU联系。而C项的E-mail地址在短文中给出了，而本题题干没有涉及